01 — FOOTBALL
Understanding the game from the inside.
Former semi-professional playing experience and a firsthand appreciation of football culture, player environments and the commitment required to compete.
Football · Culture · Brands · People
JEREMIAH
MAJA.
A former semi-professional footballer with experience in market research, brand insight, grassroots football and education. Building a career at the intersection of football, sports marketing and brand partnerships.
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01 / About
A background built around football, insight and people.
My journey brings together the game I understand from the inside, research experience that has introduced me to consumer insight, and years of building relationships in education and grassroots sport.
As a former semi-professional footballer, I developed a firsthand appreciation of football culture and the dedication required to perform. My experience in market research, including work involving Flamingo, has introduced me to research projects and participant casting for commercial and consumer insight work involving brands such as adidas, Nike and New Balance.
Alongside this, I have spent six years working as a teaching assistant, supporting young people, building relationships and contributing to the wider school community through grassroots sports activities. I have also obtained an FA coaching qualification.
I am now looking to bring these perspectives together in sports marketing, athlete partnerships, brand communications or consumer insight. I am motivated to learn from experienced people, contribute wherever I can add value and build a long-term career in this space.
02 / Experience
Four perspectives.
One direction.
02 — CONSUMER INSIGHT
Understanding the people behind decisions.
Market research experience, including work involving Flamingo, and participant casting for commercial and consumer insight projects involving leading sportswear brands.
03 — PEOPLE & COMMUNITY
Building relationships that matter.
Six years in education developing communication, relationship-building, collaboration and an understanding of different personalities.
04 — GRASSROOTS & COACHING
Supporting the next generation.
Involvement in grassroots sport and an FA coaching qualification reflect a commitment to football beyond my own playing career.
03 / Career direction
Where I want
to make an impact.
I am interested in the commercial world surrounding football and the relationships that connect athletes, brands and audiences.
01
Athlete marketing & player partnerships
How sports brands identify, develop and maintain relationships with footballers, from emerging talent to established international players.
02
Sports marketing & brand communications
Campaigns, brand storytelling and marketing initiatives that reflect football culture and connect with audiences authentically.
03
Consumer insight & research
How consumer understanding, behaviour and cultural insight inform brand strategy and marketing decisions.
04
Football & talent development
How clubs, brands, agencies and grassroots organisations can support the next generation of football talent.
My long-term ambition is to work closely with football players and help build relationships between athletes and global brands.
I am open to the right entry point, including opportunities that allow me to learn, contribute and develop within an established sports, brand or football organisation.
04 / Selected work
Ideas worth
developing.
Independent concepts exploring the questions that interest me across athlete partnerships, grassroots football and consumer insight.
01
The Athlete Partnership
How could a sportswear brand identify an emerging footballer, understand their identity and potential, and build a partnership that grows alongside their career? A concept exploring talent, brand fit, storytelling and long-term value.
02
The Next Generation
How could a sports brand connect grassroots football with community engagement and emerging talent? A concept informed by my experience in education, grassroots sport and coaching.
03
Football, Culture & Consumer Insight
How do football culture, player identity and consumer behaviour shape the relationship between sportswear brands and their audiences? A proposed research concept linking audience understanding to marketing recommendations.
These are independent concepts, not commissioned work or endorsements by adidas, Nike, Chelsea or any other organisation. Project write-ups and research will be added as they are developed.
05 / What I bring
Curiosity.
Perspective.
Commitment.
A football-first perspective
Playing experience paired with genuine interest in the commercial and cultural sides of the game.
An understanding of people
Experience across research, participant casting, education and relationship-building.
A willingness to learn
An open-minded approach to developing skills and understanding how different parts of the sports industry work together.
A long-term mindset
A commitment to meaningful relationships, teamwork and developing expertise that can make a lasting contribution.
06 / Contact
Let's connect.
I welcome conversations with people working across football, sports marketing, athlete partnerships, brand communications and consumer insight.
If you are open to a conversation over coffee or a brief video call, I would appreciate the opportunity to connect, learn about your work and exchange ideas.
Jeremiah Maja
Football · Sports Marketing · Brand & Consumer Insight
Email: Jeremiahmaja@gmail.com
For professional enquiries, please get in touch by email.